Rado’s timepieces, like the parent company’s movements, found favour with customers, and the Rado brand too experienced significant growth throughout the remainder of the 1950s. The Rado brand was conceived in 1928, but it didn’t see the light of the day until 1953, and began life by offering consumers automatic Rado watches. Just 25 years after they registered their business name, they were one of the largest makers of movements in the entire country. But, due to the trio’s commitment to quality and a penchant for developing some of the finest watch movements at the time, the Schlup brothers were forced to find new digs. by brother Fritz, Ernst and Werner Schlup, the fledgling company was initially run out their parents’ home. One such brand to exhibit these qualities and more is Rado.įounded in 1917, originally as Schlup & Co. To be a watchmaker born in the landlocked European country means to be one of exquisite craftsmanship and the last word in quality. The world of high-end horology isn’t exactly left wanting when it comes to companies that hail from Switzerland.
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